THE MOST DELICIOUS FRESH BAKED GOODS, MADE IN AMSTERDAM

A LOCAL BUSINESS RUN BY A BAKER AND PATISERIE-CHEF

Benny Blok, owner of Baked in Amsterdam, learned the art of pastry-making in his youth at the best pastry shops in Amsterdam, including Patisserie Kuyt on Utrechtsestraat. He then became a head pastry chef at a 5-star hotel in London before taking on the challenge of working on a luxury cruise ship.

Upon his return to Amsterdam, Benny became a pastry chef at Hotel de L'Europe and later head pastry chef at Vinkeles (Dylan Hotel) and Landgoed Duin en Kruidberg, both one Michelin star restaurants. These experiences inspired Benny to join Baked in Amsterdam, making artisanal fresh baked goods for hotels, coffee bars and retailers in the capital city.

After a few years he was able to take over the business from Baked in Amsterdam’s founder, Peter Ong, and further develop new products that would fit a growing clientele. Alongside Baked in Amsterdam’s famous banana bread, carrot and honey cakes and salty chocolate chip cookies, Benny now also offers vegan options and customised products for big clients.

HOW IT ALL BEGAN - THE STORY OF PETER ONG, FOUNDER OF BAKED IN AMSTERDAM

Originally from Melbourne, Australia, Peter Ong practised for several years as a corporate lawyer at Baker & McKenzie before deciding to switch career paths. Working in restaurants throughout his university years, Peter fell in love with working in the hospitality industry. In 2015 he founded Baked in Amsterdam.

From the court room to the kitchen

In 2013, he quit his job, sold his possessions and moved to Paris where he ended up working and training as a pastry chef. It was there that he realised that despite all the wonderful gastronomy around, it was the most simple of bakery products which were the most touching.

Peter moved to Amsterdam in 2015 and founded Baked in Amsterdam shortly afterwards on his last two hundred euros, baking cakes out of borrowed home kitchens. Delicious, warm banana bread started to flow through the streets of Amsterdam (followed by other goodies) and the company grew quickly with the fantastic, supportive help of partners like Marqt and the Park Plaza Hotel Group.

Baked in Amsterdam remains one of the leading boutique bakery suppliers in Amsterdam.

Baked in Amsterdam were one of the first members of Kitchen Republic, Europe’s first food startup incubator. Our bakery is still based at Kitchen Republic and our activities have expanded to supplying retailers like Ekoplaza and Marqt, hotels, large catering companies, restaurants and many coffee bars all over the country.